MADISON, Wis. (AP) _ Wisconsin Attorney General J.B. Van Hollen is launching a new heroin awareness campaign.

Van Hollen announced the initiative at a Madison news conference flanked by Dane County Sheriff David Mahoney and Madison Police Chief Noble Wray. The campaign, dubbed The Fly Effect, includes posters, a website, a TV spot, radio ads and You Tube videos, including one featuring state Rep. John Nygren, whose daughter has struggled with heroin.

Van Hollen says most people don't know what a huge problem heroin has become across Wisconsin. He's slated to hold a number of other news conferences around the state on Thursday to promote the campaign.

The attorney general also announced a $25,000 grant for the Dane County Narcotics and Gang Task Force to combat heroin on Monday.