During a mid-June trip to New York, Puig was invited to a party at a club Jay-Z owns after a Dodgers teammate passed along the rapper's contact information, one source said. Between the lifestyle and marketing plan offered by Roc Nation Sports, Puig left the meeting intrigued.
While Puig has spoken with at least one more marketing agency in New York, the prospect of his joining Roc Nation as a client covering both baseball contracts and marketing remains a possibility, sources said.
After signing New York Yankees second baseman Robinson Cano as his first client, Jay-Z – who made the bulk of his half-billion-dollar fortune in the music industry – has targeted players from other sports: Thunder star Kevin Durant, WNBA rookie Skylar Diggins, and Jets quarterback Geno Smith.
Jay-Z also is known to be interested in signing another Cuban baseball player, Oakland A's outfielderYoenis Cespedes, according to a source. Next week, Cespedes will be in New York, Jay-Z's hometown, for the Home Run Derby, and Puig could be as well if he wins the Final Vote for the last slot on the National League All-Star team.